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Keeping up with Google Caffeine

20 August 2009 No Comment

SEOs all over the world are keeping a close eye on Google’s search index update named “Caffeine” and trying to determine how this will affect their day to day business.

Never before has Google given notice that they are planning a major update, let alone let us play with it first. Usually the SEO world is crowded with speculation and conspiracy theories until Matt Cutts comes out of the bat cave and officially announces the changes.

I will put my conspiracy theory hat away for now (although I am sceptical) and rather place my energy into testing, research and thumb sucking pure genius!

So what do we know about Google Caffeine so far?

It’s faster – It indexes faster then the old boring decaffeinated Google. Which means we are another step closer to real time search.

Kun’s 2 pence: The fundemental issue with serving real time results (or close to real time results) is the ranking factor of one result above another. The more history a URL has, the more accuratly Google can use it’s algorithms to give it a accurate ranking. Google used to have a Sandbox specifically for that purpose. The challenge for Google will be to work out a set of reliable metrics to give weight to a URL with only a day or few hours history.

It’s more relevant – Less spam on the web is a good thing.

More weight on domain names. Well duh!

Favours authority websites – although it has been heading this way for a while. I am thinking of starting a comparison site for comparing house cats (comparethehousecat.com)

I am not going to focus on what it “might” be able to do, rather focus on the now I say with this one. Google has thrown too many googlies at us in the past for me to even guess at this stage.

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