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The Last KIT KAT Chunky Peanut Butter

28 August 2009 19 Comments

People pay their last respects to KIT KAT® Chunky Peanut Butter as the last bar comes off the production line:

Here’s the latest attempt from KitKat promoting their new Chunky Peanut Caramel. The video plays on the idea of a funeral procession for the death of Kitkat Chunky Peanut butter with the new Chunky Peanut Caramel being reveal at the end as the successor.  Luckily,  if you are addicted to extinct Kitkats there is a website that can provide you with limited edition Katkats.

For me, the video was death by boredom. Watching a full funeral procession regardless of topic is hardly entertaining and the video misses the mark on the Spoof factor. Why would you share this with your friends?

See what you think, and leave your thoughts below.

Ad background:
Nestlé is hoping to cash in on a 34% sales uplift for its Kit Kat Chunky brand with a new caramel variant.

Kit Kat Chunky Caramel, which will be supported by a £7m media campaign, will replace the now-de-listed peanut variant and will sit alongside the original Chunky.

The campaign, which is part of an overall £24m spend on the Kit Kat brand for 2009, will include TV, outdoor advertisements and sampling. With an rsp of 42p, Kit Kat Chunky Caramel will arrive on shelves on 10 August. – Source

19 Comments »

  • Iwan said:

    Who has actually bought one of these?! I am not sure i have even seen them in the shops!! They probably spent the same amount of money on the production of this viral as they made from sales – not a lot!

  • lcuy said:

    bring them back!!!!
    we miss them¬!!!!

  • Naomi said:

    BRING THEM BACK!!!!
    THEY WERE BEAUTIFUL!!!!

  • brian said:

    bring back kik kat chunky peanut butter!

  • MOI said:

    I LOVE THEM ITS NOT FAIR ): BRING THEM BACK

  • sara said:

    im preg an thts my cravin we need them bak x x

  • Nic said:

    BRING THEM BACK!

  • aaron said:

    they were like an orgasm in my mouth. bring them back

  • Natasha said:

    I agree with u!! The caramel replacement is ok, but the peanut butter one is far better!

  • Nathan said:

    I miss the peanut butter kit kat chunky. I need them!

  • Ruth said:

    Bring them back.

  • astro said:

    WE WANT THEM BACK!!!!!!!!! …….NOW!!!!!!

  • jules said:

    none of the other chunky kit kats compare to the peanut butter one – bring it back!!!!!!!!!!!!!!!!!!!!

  • sara said:

    i wanna peanut butter one:(((

  • Jon said:

    I AGREE!

  • Katie said:

    Bring them back!

    They were the best kitkats ever!

    I miss them :(

  • Katie said:

    Bring them back!
    They were the best kitkat ever!
    I miss them :(

  • kim said:

    i want them back too

  • Bergen said:

    Bring the fucking peanut butter back, it was the best!!!!

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